Our products are about choice and attitude. Select products and wear them as your mood shifts from day to day, outfit to outfit, event to event, or season to season. Rather than feeling that you have to pile wax on top of crème on top of spray, as editorial stylists do out of necessity, get to know each product individually first. Though you will naturally gravitate to several favorites, be adventurous.


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Some people go for gritty, matte textures and choose Surf Spray or Sumotech. Others prefer more polished finishes and reach for Brilliantine, Sumowax, or Semisumo. Minimalists and naturalists swear by Leave In Conditioner, Prep or Tonic, or a hint of Grooming Crème. Leading ladies make it big with Thickening Spray, Does It All, or Classic Hairspray. The naturally curly spring for Curl Conscious products.

Whatever you do, seek stylists’ advice. Besides recommending the right shampoo and conditioner, they cut hair with products in mind, use them while cutting, and can teach you when and how to use them. A versatile cut can be worn several ways and products are key to changing it.

Regardless of your preference, we’re sure you’ll find something to love and, like hairdressers worldwide, come to depend on. Welcome to the Bb family.

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